Every online lead sitting in your CRM has cost you money. The problem is that too many leads get one call and then disappear from the queue. DealerPulse keeps working those leads with consistent follow-up, from the first call in seconds to long-term touches at 30, 60, and 90 days.
Examine 30 random leads from your CRM, and you’ll see a similar pattern of lost leads. Your BDC may call them once, send a template email, and after that, nothing happens. This happens because a human team can’t consistently follow up with every lead enough times to turn them into an opportunity.
DealerPulse provides BDC follow-up automation for dealerships to solve the problem by keeping every lead on a scheduled follow-up. It doesn’t get discouraged even after the fourth attempt and won’t let a busy Saturday push follow-up into next week.
DealerPulse follows a sequence to follow up with a lead. Here is everything in detail:
A customer visits your website and shows interest in your inventory, stays on your website for over five minutes, or interacts with the DealerPulse AI chatbot. It captures all their contact information and saves it in your CRM. So, your BDC will have the context of the conversation to add the lead to the follow-up section.
If the lead didn’t answer the first time, DealerPulse follows up again, and every attempt and outcome is logged automatically in your CRM. That’s what gives your team a clear record of what happened and what action they should take next.
DealerPulse works on leads other dealerships have given up on. A customer who wasn’t ready before may be ready now, or may just need the right reason to respond. DealerPulse keeps following up over time, so good opportunities don’t disappear after a few missed attempts.
When a lead shows buying intent, DealerPulse moves the conversation to a representative or toward a booked appointment. Your closers spend less time chasing cold leads and more time talking to customers who are ready to take the next step.
Your BDC shouldn’t spend the day chasing every lead that enters your CRM. DealerPulse handles the repetitive first touches and long-term follow-up, which gives your BDC more time to focus on conversations that need a human touch.
<60s
First touch, every lead
30/60/90
Long-tail cadence, never skipped
100%
Touches logged to CRM
DealerPulse isn’t meant to replace your BDC team. It works alongside them and steps in when they aren’t available after hours.
The 30/60/90 follow-up strategy gives DealerPulse a reason to reconnect by referencing the customer’s vehicle interest, previous conversation, questions, trade-in, or other relevant details.
CRM automation can send emails automatically, but it often relies on human intervention for active follow-up. On the other hand, DealerPulse adds active email and calling to your follow-up process to your follow-up process for better outcomes.
You need to count your internet leads from last month, then see how many received consistent follow-up. The gap shows how many leads you may be losing.
Count last month’s leads. Now count the ones that got consistent follow-up. That gap is your opportunity.
Our monthly reporting & analytics tell you how DealerPulse assisted your BDC and how we’ll increase your leads through SEO.
We provide web development services, integrating your VDPs into your own inventory for a better user experience.
DealerPulse answers calls, books appointments, and updates the calendar to keep everything in line.
One solution for car dealerships, receives your calls, answers text queries, communicates with web visitors, and provides a monthly report. Such a relief!
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